Cordsen Construction is a family-owned construction company and land developer located in Austin, Texas. Heyday Studios was hired to develop a brand identity that would resonate with young families seeking a trustworthy, high-quality homebuilder.
Through a collaborative brand strategy workshop, we defined the core values of craftsmanship, a people-first approach, quality of life, and systematic solutions. We identified our target audience as "young individuals and families looking for a place to call home. We determined that the brand’s voice should convey trustworthiness and authenticity.
When approaching the logo design, I selected a strong and angular font that fits well within the construction industry. I modified the letterforms to evoke the image of chain links, which are not only associated with construction but also represent connection, supporting the brand value of "people-first."
The resulting brand system includes typography standards, a color palette, marketing collateral, and brand guidelines. It was designed for consistency and scalability as the company continues to grow.
